Heidi Tait’s Portfolio

My portfolio showcases links and snippets of my favorite pieces. Feel free to use the email address on my resume to reach out with any questions. I also have tons more examples if you would like to see something specific. Thank You!

Published on SAP.com

What is page (SEO awareness page): What is data fabric? Architecture, benefits, and uses

eBook (top-of-funnel cornerstone asset for this offering, ungated): SAP Grow for Midsized Companies

Ghostwritten research promo blog (SME collaboration blog): How enterprise teams achieve up to 5.5x faster development using AI

Infographic (mid-funnel evaluation stage, ungated): How growing companies are modernizing finance with confidence and control

Published on UL.com

HLS (LinkedIn newsletter): Life Cycle Compliance Newsletter (August, September, and October 2025)

Sustainability (gated long-form technical asset): The Double Materiality Assessment — In 12 Steps (white paper)

HLS (service page): Workforce Training

HLS (service page): Supply Chain

ULTRUS™ Learning (awareness article): MoCRA Training for Cosmetic Regulatory Compliance

ULTRUS™ Learning (awareness article): Clinical Studies Training and Compliance

HLS (SME collaboration article and campaign): Conversation with Pamela Gwynn: Emerging trends shaping the medical device industry

Emergo by UL (service page): Customized Human Factors Training for Your Development Teams | Emergo by UL

Emergo by UL (service page): Human Factors Engineering Consulting for Medical Devices | Emergo by UL

HLS (social media): LinkedIn GIF post for Market Access

HLS Paid LinkedIn (social media): Cybersecurity, Workforce training

eBook – Turn clustomers into customers

An eBook that shows beginner to sophisticated marketers how to use Mailchimp’s automation and segmentation to efficiently grow.

Whitepaper – API-led Connectivity

This was a major refresh of MuleSoft’s best performing gated asset. I supplied new stats, introduced new sections, and rewrote the content with updated verbiage.

Infographic – Top 7 Digital Transformation Trends in 2023

I was handed the full report and produced this infographic using that information.

Landing Page – Tales From The CFO – Distribution

This was a fun project, I wrote customer stories with infographics, social, landing pages, sales sheets, and eBooks. This landing page leads to the customer stories from the Food & Consumables sector.

LinkedIn Organic Ad

One out-of-the-box LinkedIn organic ad linked to a customer story about an industrial manufacturer.

Linked Paid Post

Cute LinkedIn paid post for the Salesforce Commerce Cloud Demo.



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